Color is all around us. We wear color everyday. People respond to different colors in different ways, and these responses occur on a subconscious, emotional level. At BECKONS ®, we believe the colors we wear, and surround ourselves with, can make a difference in how we feel and how people feel about us. Our goal is to empower people with the knowledge of how to use color to affect change in their lives and then, provide colorful organic and sustainable fiber clothing to help you make that change. We have created a color chart that presents the most common effects each color has according to our western culture. We have pulled information from Feng Shui, Chakra and Cultural sources to create our chart. Certainly, your intention to affect change may be the primary reason it occurs. Your simple belief that if you wear turquoise, in one of its many forms, you will think more clearly and have greater patience, may indeed be what brings those qualities to you. If color, then, is just a tool to identify our intention, we have succeeded.

A person does not have to wear one color from head to toe to make color helpful. You only need to make a conscious decision about wearing something of color to enhance your day. A carefully chosen pair of red coral earrings or a BECKONS ® cherry cami, worn with a black suit, may be all you need to bring that extra sense of self-confidence and courage it takes to have a successful day. Please keep this BECKONS ® color chart on hand to use in choosing the color you wear when you need a little extra help in your life. If you believe it helps, it will help.

Enhancing Power of Color

Violet (crown): Spirituality and awareness.
Enhances focus, intuition, imagination, passion, and determination. Represents royalty, dignity, strength, beauty, harmony, wealth, and opportunity.

Indigo (third eye): Wisdom and intuition.
Encourages spiritual awareness, mental clarity, imagination, and integrity. Represents knowledge, dignity, devotion, and balance.

Turquoise (throat and lung): Self-expression, peace and trust.
Encourages truth, creativity, clarity of mind, kindness, integrity, self-cultivation, and patience.
Calms and soothes.

Green (heart): Love, growth and abundance.
Enhances compassion, forgiveness, peace, balance, harmony and hope. Soothing and comforting, green is the color of renewal and healing. Aids fertility.

Yellow (solar plexus): Confidence, strength and wisdom.
Encourages the positive use of personal power, optimism, clarity, curiosity, radiance, and awareness. Represents faith, freedom, warmth, cheerfulness, and friendliness.

Orange (sacral): Creativity and Enthusiasm.
Strengthens self-respect, pleasure, motivation, and joy. Encourages sensuality, passion, emotional balance, a sense of purpose, and celebration. It uplifts mood and energy.

Red (base/root): Courage and action.
Encourages self-confidence, passion, drive, self-awareness, groundedness, joy, and trust. Red is the color of life force.

White (crown): Faith, truth, and peace.
Enhances higher consciousness, inspiration, courage, spirituality, wisdom, radiance, expansion, purity, and creativity. Represents humility, innocence, enlightenment, goodness and trustworthiness.

Grey/Silver (root): Reflection and change.
Enhances patience, perseverance, communication and insight. Brings about positive energy. Represents helpful people and travel. Aids speech and public speaking eloquence.

Black (root): Power and groundedness.
Enhances assertiveness, confidence, independence, and authority. Improves self-image. Provides emotional protection. Represents mystery, career, life path, and the journey.

The BECKONS ® Color chart was developed from a compilation of data from feng shui, chakra, and cultural use of color sources. We pulled out the most frequently found meanings and pared them with our own color experience, taking into account our western culture. This is the opinion of BECKONS ® and is not a result of formal experimentation.